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Group legal can help you have a successful re-enrollment

April, 2017

Voluntary benefits are like a garden. And like any garden, the voluntary benefits garden needs tending. It's not “fire and forget”, you need to check on it. It's a way for you to continually layer new products each year into the client’s employee benefits offering. You don’t have to offer them all, nor do you have to offer them all at once. Come back to it frequently to make it work.

Our experience is that when you offer too many products too soon or too quickly you get poor participation. A better strategy is to offer one new product every year or every other year.

One of the benefits of this strategy is to buildup interest in the annual enrollment,  which is key to getting good participation. Plus, it will build more revenue for you and your agency.

Read a full article written on this topic by our Vice President of Employee Benefits, Donald A. Rowe

Tags:
Voluntary Benefits, Employee Benefits, Annual Enrollment

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